The Value of Quality Content in Video Marketing

Video Marketing: Content is King

quality-content-in-video-marketingOnline content marketing has evolved into different strategies and one of the strategies that evolved is video marketing. Video marketing has that appeal that is engaging to the target audience because visuals like pictures and videos can elicit more response than just mere text.

Videos even have the ability to be easily picked up by Google and published on the first page of the Google search results. Since many companies are slowly but surely moving towards producing their video, the competition will definitely get tougher. It’s not just being able to put up a video on a website or publishing that video on YouTube. A site owner must now be able to produce content that is of good quality.

Even during the article marketing strategy days of online content marketing, content is always king. There are a lot of articles and copies proliferated around the web just for the sake of increasing the rank in Google but Google found a way to sort out the bad copies and the quality written ones. Sooner or later Google will develop an algorithm that will be able to sort out the content of a bad video or a quality produced video.

The production cost is not an issue; the issue is the quality of the content of video. The video has to be relevant to what the site is marketing or just plain relevant to site. If the site is talking about a plumbing service, the video has to contain the topic of the plumbing service and the script has to contain the relevant keywords. This is already happening on YouTube. YouTube is actually listening to the videos and is cross referencing keywords, titles, descriptions, and tags to rank videos on the site.

Content relevance and search relevance keywords are the best strategies that can be implemented in today’s video marketing approach. Don’t just post a video of an affiliate company just for the sake of posting a video on the site; make sure that the video being posted has in some way relevance to the site.

Always remember that content is king because in the end, Google will always choose quality over quantity.

Whiteboard Animation Videos: Visually Convey Your Message or Idea

Video Production: Whiteboard Animation Videos

whiteboard-animation-videosWith the ever growing popularity of video marketing, more and more videos are being produced and marketed over the web to drive in traffic to various websites. Videos are more appealing and captivating than regular text and that is why viewers or audiences take the time to watch instead of opting to read. Visuals or pictures are driving factors that hold the attention of the reader or the viewer; notice that blogs with lots of pictures are more popular than just the ones with text?
Going back to videos; standard videos are quite expensive to produce because there is a need for actors, a director and all that film crew that needs to create and edit the video, and all of these people need to be paid salaries. Paying off salaries is a liability when it comes to investing because that is money going out and not coming in. The expense in salaries does not even include the money lost due to delays or other setbacks during the production. In the end, a company may end up broke just because of profit loss due to video production.
Standard videos may not be for every company but there is an alternative way to produce videos without breaking the bank. A good alternative would be to create a whiteboard animation video. Whiteboard animation videos utilize the use of hand-drawn characters or cartoon characters to convey the message or idea a company wants to impart. Unlike the standard video, whiteboard animation video characters can easily be manipulated and modified to fit the part in the story.
Even though the characters are just cartoons or animated drawn figures, the characters in whiteboard animation videos are as effective as their real life counterparts and may be even better because they can touch a cord in a person’s feelings and pique the interest of the viewer.
Whiteboard animation videos utilize a storyboard and then the characters are set up to interact with each other in a scenario and in the end shows a solution, a message, or an idea to the audience. The use of the scenario set up is what makes it effective because people can empathize or sympathize with a certain or similar situation that the characters are talking about making it more persuasive than just making a statement video.
Last but not the least, whiteboard animation videos costs a lot less than standard videos and takes half the time to produce. If you have a message, an idea, or the need to sell something, use whiteboard animation videos.

YouTube Video Marketing

Time to Jump into the Video Marketing Bandwagon

YouTube-Video-MarketingExperts are predicting that by 2014, 50% of web traffic will be video. And the best place for these videos will be best showcased via YouTube. No other site comes close when it comes to uploading videos online since YouTube is owned by Google and it is the second largest search engine after Google. It would be a big mistake not to get into video marketing and sharing the video on YouTube.

Effective Online Content Marketing is Video Marketing

Video Marketing in the Web

content-marketing-video-marketingYou are a business and website owner offering a product or service or some affiliate program on your site. You have written a hundred or so articles and blogs for your article marketing strategy; pinged these to various blog notification sites like Technorati; and have even set up several campaigns through Google, PPC, Facebook, and Bing campaigns. But your site is still not getting the amount of traffic you’ve projected despite the numerous efforts. Time to move on and rehash your strategy; in today’s fast evolving world of content marketing, the latest is trend to adopt a video marketing strategy.

A picture is worth a thousand words, and a video usually is a collection of several pictures edited and put together to make something that is more active than a still picture. Imagine 100 pictures in a short video, that would be 100 times 1000 then a short video would probably contain more or less 100,000 words and that is like 200 blogs combined. This is one of the reasons why video is the more effective form of marketing to reach out to the target market.

Another interesting fact about video is that 95% of the people that were asked to watch a video was able to retain 95% of the message as compared to those who were asked to read an article, they only retained 10% of what they’ve read. Netizens or people online tend to be more visual instead of picturing things inside their minds. This is the advantage of video marketing, in a world where time is a luxury; a video can present a message or idea without fully diverting one’s attention to other things. You can peak at other sites and just listen to the video or even receive a call and you would still get the message or idea as opposed to just reading things which require full attention.

Video marketing is indeed the way to go to get noticed online. Statistic notes that sites that utilize a video on their website have 59% chance of appearing on the first page of Google results.

Now is the time to put a video on your site and yield the traffic that you’ve always wanted. Hire a video production company that will be able to put your ideas into a video and let them fly with it.