Video Production: Whiteboard Animation Videos
With the ever growing popularity of video marketing, more and more videos are being produced and marketed over the web to drive in traffic to various websites. Videos are more appealing and captivating than regular text and that is why viewers or audiences take the time to watch instead of opting to read. Visuals or pictures are driving factors that hold the attention of the reader or the viewer; notice that blogs with lots of pictures are more popular than just the ones with text?
Going back to videos; standard videos are quite expensive to produce because there is a need for actors, a director and all that film crew that needs to create and edit the video, and all of these people need to be paid salaries. Paying off salaries is a liability when it comes to investing because that is money going out and not coming in. The expense in salaries does not even include the money lost due to delays or other setbacks during the production. In the end, a company may end up broke just because of profit loss due to video production.
Standard videos may not be for every company but there is an alternative way to produce videos without breaking the bank. A good alternative would be to create a whiteboard animation video. Whiteboard animation videos utilize the use of hand-drawn characters or cartoon characters to convey the message or idea a company wants to impart. Unlike the standard video, whiteboard animation video characters can easily be manipulated and modified to fit the part in the story.
Even though the characters are just cartoons or animated drawn figures, the characters in whiteboard animation videos are as effective as their real life counterparts and may be even better because they can touch a cord in a person’s feelings and pique the interest of the viewer.
Whiteboard animation videos utilize a storyboard and then the characters are set up to interact with each other in a scenario and in the end shows a solution, a message, or an idea to the audience. The use of the scenario set up is what makes it effective because people can empathize or sympathize with a certain or similar situation that the characters are talking about making it more persuasive than just making a statement video.
Last but not the least, whiteboard animation videos costs a lot less than standard videos and takes half the time to produce. If you have a message, an idea, or the need to sell something, use whiteboard animation videos.