In video marketing, kinetic typography videos are videos that utilize text instead of characters. The text can be static or can be animated; hence, the term moving text. Kinetic typography videos are designed to impart or evoke a thought, emotion or idea to the audience.
Typography is a compound word of the Greek words “form” and “to write” and it is the art of arranging written words into a more appealing set up and easily recognizable by the reader.
Typography videos cost less than an animation video yet still has the same effect on the target audience.