Video Marketing in the Web
You are a business and website owner offering a product or service or some affiliate program on your site. You have written a hundred or so articles and blogs for your article marketing strategy; pinged these to various blog notification sites like Technorati; and have even set up several campaigns through Google, PPC, Facebook, and Bing campaigns. But your site is still not getting the amount of traffic you’ve projected despite the numerous efforts. Time to move on and rehash your strategy; in today’s fast evolving world of content marketing, the latest is trend to adopt a video marketing strategy.
A picture is worth a thousand words, and a video usually is a collection of several pictures edited and put together to make something that is more active than a still picture. Imagine 100 pictures in a short video, that would be 100 times 1000 then a short video would probably contain more or less 100,000 words and that is like 200 blogs combined. This is one of the reasons why video is the more effective form of marketing to reach out to the target market.
Another interesting fact about video is that 95% of the people that were asked to watch a video was able to retain 95% of the message as compared to those who were asked to read an article, they only retained 10% of what they’ve read. Netizens or people online tend to be more visual instead of picturing things inside their minds. This is the advantage of video marketing, in a world where time is a luxury; a video can present a message or idea without fully diverting one’s attention to other things. You can peak at other sites and just listen to the video or even receive a call and you would still get the message or idea as opposed to just reading things which require full attention.
Video marketing is indeed the way to go to get noticed online, especially with all the different styles of video available today. Statistic notes that sites that utilize a video on their website have 59% chance of appearing on the first page of Google results.
Now is the time to put a video on your site and yield the traffic that you’ve always wanted. Hire a video production company that will be able to put your ideas into a video and let them fly with it.